Will Audi Discontinue The TT?
Audi just celebrated the 20th anniversary of the TT. But unfortunately, it’s possible that the model might not be around much longer. The automaker is re-evaluating the future of the nimble two-door, according to Autocar.
Speaking with Audi CEO Bram Schot, Autocar reports that the automaker is re-evaluating the TT because it’s focusing resources on electrification, mobility, and technology. He said that Audi “cannot afford to be in every country, in every segment.”
When asked whether the TT will live on, he said, “That’s a very good question. I think there’s a future for an [Audi] icon but I don’t know if it’s a TT. My heart bleeds when you ask that question!” He added, “I’ve got some things cooking which could replace TT, though not necessarily directly.”
According to Autocar’s sources, the TT could morph into a four-door liftback. This contradicts an earlier report from CarAdvice that suggested this wasn’t happening. In November, the publication reported that Audi had considered a family of TTs at one time, but later abandoned the idea.
“Actually we had the idea of a TT ‘family,’ so to speak,” Audi communications boss Peter Oberndorfer told CarAdvice at the time. “Not so much anymore,” he said, adding that the company is happy with one TT at the moment. Sadly, the TT Sportback concept from 2014 might remain just a concept.